Need more than the basics? The Advanced Social Media Marketing workshop provides small business owners with a comprehensive understanding of key topics to enhance your social media marketing efforts. Participants will learn how to leverage social media as a foundation for driving sales, refine customer personas and define target markets to effectively reach your audience. You will gain insights into the difference between precision ads and general branding techniques, and explore paid advertising and analytics on popular platforms such as Facebook and Instagram. The workshop will also cover strategies for measuring the success of social media campaigns and navigating the balance between building relationships and advertising on social media. Participants will gain a deep understanding of turning followers into revenue through a comprehensive exploration of the sales funnel. The workshop will conclude with actionable next steps and access to public resources to support ongoing success.

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