Session 2 – PM:

● Connecting Your Domain: Step-by-step guidance on linking your custom domain to your Squarespace

website.

● Squarespace Plans and Upgrades: Overview of different Squarespace plans and selecting the most

suitable package for your business.

● Basic Search Engine Optimization (SEO): Essential tips to improve your website’s visibility on search

engines with Squarespace.

● Setting Up Google My Business: Utilize Google’s free tool to establish a local online presence and

manage business information.

● Integrating Social Media: Link your social media accounts to your website for cross-promotion and

increased reach using Squarespace.

● Contact Forms and Communication: Set up contact forms for effective communication with website

visitors using Squarespace.

● E-commerce Capabilities: Explore Squarespace’s e-commerce features and learn how to set up an online

store.

● Analytics and Tracking: Introduction to website analytics tools for monitoring traffic, visitor behavior,

and website performance with Squarespace.